You are the one who should educate yourself. Vertu sales in units are small but they are sold at big profit margins. To quote from gsmarena "Vertu’s profit, as part of Nokia, isn’t public yet, but the paper estimated an annual revenue somewhere between €200m and €300m ($268 million and $402 million)" If you think WP7 sales will follow iphone's trend just go on dreaming. On what basis will it follow iphone?