Your graph shows market share not profit.

At the moment Elop announced Symbian EOL it had:

1) Never made a loss in any quarter EVER.
2) Never been outsold in any quarter ever.
3) Growing sales (just not growing as fast as the overall market, hence the reduction in market share)
4) Increasing margins (as a result of the introduction of the N8)

Sure the UI NOKIA had on top of Symbian was rather fusty and desperately needed a revamp but it was still holding up well enough to give them time to get that fixed.


As NOKIA invented the smartphone if you follow your graph back far enough you'd see NOKIA with 100% market share but at that point it would have been a very small market. Now they have a smaller percentage but it's a much bigger market.

Would you swap 100% of your income for 10% of David Beckhams? I'll bet most people would just as I'll bet most companies would have loved the 'problems' NOKIA had before Elop induced meltdown.


Anyhow, I'd suggest it's better to lose your number one position than lose control of your own destiny. Unfortunately NOKIA have lost both.