I can't stop thinking that either somebody in Nokia is hopelessly stupid or they are deliberately torpedoing market share. The have now unleashed a giant Lumia 800 ad campaign here in Greece. But 1. They have pulled all other nokia high-end smartphones from the shelves. So there is no synergy from the NOKIA moniker appearing everywhere. No E7, no N8 no X7. 2. They have placed the Lumia in stores next to the iPhone 4S. There is not one spec in which the Lumia is better than the 4S, and the 4S screen looks way better in store. (I love AMOLEDs, I would choose one every time, but a brightly lit operator store does not help to show off the awesome blacks of amoleds, and the superior color and resolution of the Retina LCD is winning there) 3. The Lumia is actually more expensive than the 4S subsidised. Maybe this is under 1year vs 2year lock (unsubsidized the Lumia is cheaper) in but this was nowhere stated clearly (not even in the small print) so the consumer wouldn't know until they've made their desicion. 4. The ads are teenager oriented. Current nokia owners (NOKIA is no teenager brand, more of a mercedes of phones, that makes durable, reliable phones with good battery life and good cameras. "With contact groups your dirty pictures and your mom will never meet". Their words. Teenagers have less money to spend on phones, read tech articles, and love iPhones. And everybody else is left out in the rain to go android. Where will former E7 or N8 users go? They will be completely driven off with such a campaign. 5. IE is all over the place, as if it's a killer feature. Everybody knows IE is crap, especially teenagers. You don't advertise IE, you hide it. IE has less than 25% market share in desktops, behind firefox and chrome here in Greece. People do not like IE, most of those who use it, are forced to (workplace) or don't know any better (probably non smartphone users anyway) So all that ad money goes to... iPhone. Even me, who's been changing Nokia handsets since the N-Gage, if I was drawn to a vodafone store and saw the iPhone next to the Lumia, better and cheaper, I would buy the iPhone. I fear this ad campaign will be the swan's song for Nokia. They don't seem to understand simple market rules. We 'll see.