C'mon benny you know we prefer technical accuracy to rhetoric and marketing speak here. From wikipedia: "Its technology is a fundamental rewrite of several desktop interaction technologies included in previous KDE desktop environments for Unix-like systems, focusing on eye candy and special graphical effects. It most notably replaces the previous KDesktop shell, Kicker taskbar and SuperKaramba widget engine used in the K Desktop Environment 3 series with a unified workspace for KDE SC 4."