"The" war? Which one? Near as I can tell, there's several "wars" going on, all of which Nokia & uberfans appear to be on the losing side of. It would serve Nokia well to abandon this course and seek to emulate the winning strategies of their past and of the competitors whom appear to be besting them. Thus far, Nokia has instead hired on as their new CEO, a person who had very little leadership success in the past and sided with a miserably failing platform (read: not just failing, failing miserably). Of course, it would be better to fail and ruin jobs and a whole local economy just to save face rather than admit their mistakes and seek a corrective coarse of action. This is an appalling shame. Instead of more and better competition--instead, Nokia is derping its way to leaving us with one less competitor in the market. "Nevermind!" says Elop, "It's the salesmen's fault" for not selling our excellent [failing product line] hard enough! Those terrible, terrible salespeople are far too interested in selling people quantities of other products that they're looking for JUST FOR PROFIT instead of the product we KNOW they really wanted. Sure they might disenchant the customers and they might go elsewhere--but its their fault for not pushing Nokia harder!

"The" war, you say, begins? :P No, friend, it's been running for about a year. Anyone still remember all fanboys of the Microsoft strategy (*cough* ericcson--appropriately the company of the same name is gone now too) saying things like, "This is GREAT!" and "Give it a year! You'll see!" Well... it's been more than a year now... how's that Elop+Microsoft strategy working out for Nokia again?