Nokia had lots of Symbian sales which were increasing by the day. All they needed was a differentiating product at the high-end.
Enter N9 with the beautiful hardware and software symbiosis.
Imagine N9 in all those ads and the response you'll get. Imagine the N9 and even N950 standing next to an iPhone in a shop. Imaging those free gifts in buying one, etc. MeeGo is doing pretty good with such a high price tag in low markets lacking any kind of advertising.
BTW, Swipe UX is a part of MeeGo.
You mention that to someone that is aware and they'll immediately associate it with MeeGo. So they do care about MeeGo.
As to the BoD choosing Elop in saving the company, what is the current result? He didn't save it, he tore it to shreds and do they do something? I think they don't have any choice right now except having Microsoft engraved on their tombstone. Relying on a third party OS with a 1.9% market share and destroying two of their own desired ones is pathetic,