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knuthf's Avatar
Posts: 74 | Thanked: 42 times | Joined on Apr 2011 @ Oslo - around
#22
Originally Posted by zimon View Post
Yep, but the Plan B actually made sense and Nokia's situation wouldn't be so catastrophic now if they would had taken the plan B.
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What utter rubbish!
here is what they say: About Jumptap
Jumptap is the leader in targeted mobile advertising. Reaching 95 million mobile users in the U.S. and 142 million mobile users worldwide, Jumptap uses its extensive technology portfolio, as well as industry-first partnerships with third- party data providers, to understand mobile audiences better than any other ad network and provide intelligent targeting with scale.


So with 2 000 million mobile users, they study 5%. We know the accuracy of "market studies" without careful sampling. Its like breathing uder water, and report that it is very difficult. There is a fraction of oxygen in water too.