This time they've gone back to the whiteboard and are trying new tactics, and I think for the better. I'm still not quite convinced as I discovered their Sense ROMs were the furthest iteration from AOSP ROMs... and their processors (Qualcomm SoCs) were the furthest iteration from ARM SoCs. I found a mountain of difference between the SGSII and Sensation, mostly in favour of the S2 as it was closer to the "stock experience".

But I don't like the naming scheme. Sure XL implies extra large; hence big screen. And X implies futuristic/extreme and thus the flagship. But the V and S are weaker implicators. And "One" is a weaksauce name, if they went with something like "DROID" or "EVO" then it would go great.

For example:
-EVO mini (cheapest and smallest model)
-EVO type (qwerty version)
-EVO X (high-end flagship...aka SGSII competitor)
-EVO XL (most expensive, largest, niche product...aka SGNOTE competitor)