...Well so far the Galaxy S line has been the premium choice for Android handsets and Samsung wants to keep it that way. One area in particular is the SoC, where the original Hummingbird rang circles around the competition (HTC, Motorola, Apple) and same with the SGS2. Now HTC has re-shuffled its strategy into more "premium" direction with its One series. Its introduced the Qualcomm S4 core, the first with the new Krait architecture. And the performance is appaudable. It runs rings around the old Exynos 4 and the Tegra3, and is almost as fast as a Cortex A15. So now if Samsung's Exynos 5 is simply a 1.5GHz Quadcore A9 (like Tegra3) it will be much inferior to HTC in the performance compartment (which is Samsung's homeground). So either Samsung is really going to beef up the A9 in many ways for the SGSIII otherwise it will have to be early (and the first) with the Eagle architecture (A15). Frankly I wish for the A15, but its somewhat unlikely. I think we might instead see a 2GHz Quadcore A9 with very speedy components (RAM, NAND, GPU etc) and a "fifth core" possibly based on the Cortex A7 clocked at 1GHz, which is the newly developed solution and touted as the most efficient processor in the world. One thing is for sure; things are about to get very (competitive) interesting, very soon!