Ok, then it's not my fault and you can blame Estel and/or qole.

Seriously, please have a look at the file: /usr/share/applications/orientation.desktop
There you'll find this line: Exec=/usr/bin/orientation

If that's true the panel starter should work, even if the icon graphic is missing. If it doesn't add a new starter pointing to: /usr/share/applications/orientation.desktop

Edit:
Do you have an "Orientation" starter in LXDE's menu? If so, does it work?