I really appreciated Tomi's article for revealing some of the numbers and history that is too soon forgotten or was hidden from view from the beginning. The Elop Effect was noticed by many of us on this forum before it had that snazzy title.

Most of us predicted that Elop's all-in bet on M$ was foolish, given the relatively tiny marketshare commanded by Nokia's 'partner'. You don't see any profitable OEM's positioning themselves with M$ like Elop did with Nokia. Probably they are focused on increasing the number of shipped units, not just being a trojan horse.