The commercial needs a better tag line, instead of "quietly brilliant" try... "HTC One... Worth stealing" Personally, I like it. It certainly has a more viral feel to it, being on a budget and all. The MGS reference made me laugh, would be nice to see more of that. I would say get rid of the Jail scene at the end because we know he gets caught and it does not need to be shown what happens to him. The viewers can guess that IMO. As for the mgs scene, maybe you could have a few more people turn their heads and take their phones out when they here the siren, as if to show them as drones? It would help to re-enforce the sci-fi theme and you don't have give everyone HTC's as they will be in the distance. Sorry, I have just realised that is a whole re-shoot