You are right it doesn't take an analyst but clearly the analyst who did this research did so pointlessly then. My main point was that the survey itself is both obvious and misleading to what possible actionable intelligence it provides. Windows 8 is an anomaly on that list since it doesn't state WoA, so people will confuse it with the x86 variant (which I assume was meant and what the survey expects you to infer). It's the only x86 OS listed in the survey. It's akin to a survey asking "what bike do you want" then listing a number of bicycles and one which people associate with a popular motorcycle. Different market, different needs, different price, it makes the survey pointless because these already exist yet do not really compete with the other. What actionable intelligence does that sort of comparison provide? yes it may show an interest in motorcycles but it didn't take a survey to show it. Nor does it prove a stronger interest in motorcycles over bicycles. Basically you cannot come to any conclusion from this survey. It's pointless.