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Posts: 650 | Thanked: 619 times | Joined on Nov 2009
#324
Originally Posted by Bernard View Post
What changed? That isn't clear. Maybe there were delays in the development again, or the hardware requirements (and costs) increased or updates to S40 produced a similar user experience, without the costs of maintaining a whole new OS. In the past Nokia frequently made different groups inside the company compete against each other, maybe the S40 touch group won?
We don't know.
Or maybe microsoft recognised it currently just needs lots and lots of WP users and lowered license fees for low-end devices (they did the same for netbooks), making the development of an in-house low-end OS economically infeasible.
The original BOM target for Meltemi phone is more than $50, then at some point (forget when...) The team were ordered to work within $50 budget. I get the feeling this caused delays maybe due to HW changes. Delay is a big problem because original target is demo in Q2. But in early June, stable release shifted to Q4 and product launch became Q1 2013.

There was one important milestone coming soon. I feel what happened was top management had a serious discussion about the project's progress. They realized they could not meet the milestone, and was off by a larger than acceptable time by CEO/CFO so they made the call. Anyway, we won't know the true story unless senior management speak out... there must be other aspects of the story.

To me, the situation is more like Meltemi loses it, rather than S40 touch wins it. S40 touch is nice considering the price, but that also means NOK makes little profit out of it. In any case, NOK misjudged the market, mixed-and-matched a wrong strategy. Without the halo effect from N9x, the nice S40 touch interface cannot lift the image of S40 (think about the difference between an Audi A3 and a Golf), and Meltemi has to start from scratch....

Last edited by sony123; 2012-06-17 at 15:36.