Some examples would be nice. Never heard about this kind of firm with around 100 employes making both hardware and software and by the looks of it will have something to show us very soon. Year after the company was founded i can already tell that this one will get way more attention than those "other" companies. Only similar company i can think of was that company making reference hardware designs with Intel inside to MeeGo and Android. Smaller company that i heard 4 years after it was started. Jolla probably had more attention in a first hour today in Twitter.