I would hope to see innovation, surprises —*both on the UI front and on the hardware design. Ie. go down your own path. I agree with others saying it should be considered to be mass market. Too many niche geek products out there and personally I don't find them interesting. Don't have the time to tinker and their likelihood of making an impact are very small.

I actually have a good idea what the hardware design should be, but would prefer to chat to the Jolla guys first.

(We're building a new type of bank in the Cable Factory, just across the street from them, so might hook up for a coffee if I can find the right people).