Its a great stock to buy. It can only go up with WP8 and their growing ecosystem. I gave my daughter N9, after she lost her iphone. She returned it in 2 hours, saying that word recognition sucks, typing sucks, and its nowhere as responsive and fluid as iphone. So, I gave her Lumia 800 and so a disappointing look on her face that it was not an iphone. HOWEVER, 24 hours later, she loves it for fluidity and ease of use. I am convinced that WP8 will succeed and it will help NOK. This is how fortunes are made. Yes its a risk, but no risk, no gain