That is the main problem. Jolla is no alternative. It is just yet another closed system. This means they are competing head to head with every other closed system, Android, iOS, WP, RIM. This also means that I have to make a choice for ecosystem. Whatever, what I want is an alternative to the closed systems, an open system with real HW. What I don't want is "potential", I am fed up with "potential". So far Jolla has shown nothing of what I want, and a tiny bit of what I don't want (potential). In that light, the 808 looks kind of cool. No potential, lots of HW, what you get is what you get. The SGS3 also looks kind of cool. And a pureview Lumia WP8 also seems cool.