Why would anyone assume WP8 is going to be a success anyway? Wasn't Mango supposed to be a game changer before that came out? It's always the next iteration that's going to change everything isn't it? And let's face it in the unlikely circumstance WP8 does become a success in 2013 Samsung will just ramp up their production of WP8 devices. By that time NOKIA will be so small comparatively they simply will not be able to compete with Samsung's economies of scale. Anybody that says NOKIA didn't have an option except to walk this path only has to look at Samsung to know that's not true. You only have to go back to early 2010 and, in terms of smartphone sales, Samsung were smaller than HTC never mind NOKIA. Now look at them towering above NOKIA who were by far the biggest back then. Samsung are announcing a record breaking quarter whilst NOKIA crash and burn. NOKIA painted themselves into a corner whilst Samsung kept all options open. Exclusively adopting a low-functioning OS that had already proven to be a failure for at least three other major manufacturers was never likely to be a winning strategy and NOKIA's resulting crash is not the least bit surprising. There's very little NOKIA can do to turn it around either now, their hardware is still good but they've lumbered themselves with an OS that most people just don't seem to want.