IMHO, it is traction to death. Correctly me if I am wrong, Apple was selling their iStuff at $200+/each during their 1Q of introducing the iStuff. Nokia is selling at a lost(by all account) per unit almost right at introduction. Both iStuff and the now WPx may be considered as the 'new' un-proven device at their respective time. How long can Nokia keep on selling these 'popular' WPx phone?