fwiw, I have just seen a local ad (from a huge national chain) asking for $0.0 on a 3yr contract for the Lumia 900 plus giving away a $100 gift card. regardless of brand, $0 for a smartphone is a nice deal - even more so, if the phone is a recent released one. however, it does not speak well on how popular(or the demand) for this phone is. as a comparison, the same ad ask for $99(w/ 3 yr contract) for the samsung note.