I have already contacted with Jussi Hurmola, CEO at Jolla Ltd. Let us review the document and we will forward the questions.
I might just start calling it jOS, some (most?) people might confuse it with some competitor, think it's the next hottest thing and that they'll be nothing without it and there you go, market share for the new player ;-) +1 to kevloral, although I did say earlier in the thread that jolla isn't jewel in Spanish. As for the pronounciation, a Spanish speaker from Spain might disagree, but I do agree with you, kevloral.