Oh well, some of us have evolved....
Design, something Apple/Steve under-stand/stood very well and is a main part of a product these days. Functionality, as in a brick (?) just doesn't cut it today.

A good example is what the N9 team has done; a great design, that is different from other without being different for the sake of being different...
Also a UI that is essentially different and more functional than other UI's, like swipe and many others features.

A UI that works intuitively works better and is more pleasing to the user, that, combined with design is what it is all about.

Look at a Ferrari a Bentley, top design & functionality