You asking me? No idea....
Why would you even be comparing, it's not announced, let alone on shelves.
I reckon it could still be as long at 13mth before it's "on shelves", any longer than that & it's curtains IMO.
They've given their rationale for announcing their existence so early* & starting the publicity machine.
I just hope they know what they're doing, & why that was a good idea...

*in detail & countless times