They should say something. At least once in a while, so that people, who don't know what Jolla is, would hear it. For the first time, second, third, and then annouce a mobile phone. And those who hadn't know what Jolla is would say: "Oh, yeah, Jolla, I heard about them. It's not a company like Huawei that makes crap. I might consider buying their phone if it nice."