First paragraph at this point is somewhat of a big assumption....
There's no reason why we can't ultimately tie in a site/domain associated with this entity name.
But yes, it's by no means a given at this point, nor is it even crucial, just an ideal...

Second paragraph, I have another idea which I'll elaborate on in more detail in a few days.
But some of the ideas already suggested tie-in just as effectively in a historical sense, whilst also being less specific/exclusive.