So are you implying you have seen their prototypes but not seen evidence of those phones being idiot proof? Common Lumiaman, they said they will announce towards the end of the year...Reserve your judgement till then...Remember the main reason they came out was due to the swell of sadness when pr1.3 was released...It was a perfect marketing opportunity for them as when somebody is sad give him an inch of hope and he will be on your side...

Imagine if there was no Jolla news till they actually announce the product wouldn't a number of users already graviate towards the newer phones that are being released? Now those people will wait for Jolla before making up their minds...What they have done is ensure that they have a good chance among the existing n9-fans...This way achieving their initial target of 100,000 devices sold to secure further funding from whoever is backing them would become much easier...

Look at it from a pure business p.o.v and you would see what the have done is portray themselves as a phoenix rising from the ashes and as long as they get a product that matches even 75% of what reasonable people expect from them they have given themselves a solid chance to progress to the next stage...

Sometimes you need to take the blinkers off from the features, usability, fanboism, legacy kind of things and you will realize that from a ruthless business p.o.v they have been bang-on! [Something Nokia really needs to learn]


Edit: And on the secrecy they are maintaining is just to ensure their legend grows and the curiosity levels don't drop...Seriously, you can't expect a world-beater from a new start-up so any further info till the announcement might be portrayed in a way whereby the enthusiasm levels of people actually taper off...Imaging a higly-pumped announcement event with a firm release date and pre-orders soon open from announcement...What would you achieve? Surely many many people would pre-order just due to them being fans...Even if the features are not top-notch the adrenaline would push their sales to that 100k target...


Edit2: Lastly, if you see what Jolla is doing is more Apple and less Nokia-esque...Announce a product, build the hype beforehand and as long as the product is good enough but not the best it will sell...And ensure little to no leaks of the product months before announcement unlike Nokia...