Hildon ≃ Heldon ≃ Seldon who in the name of gawd (pun intended ) is... Seldon?!? well, Hari Seldon is a key character from Azimov's Foundation serie of novels... not the most common association, admittedly, but it takes only one post / article by some idiotic blogger pseudo-journalist to turn the Hildon Foundation into some sci-fi fantasy