This is not "new". This has been around, quite literally, for months. Only in the last few days, 2 weeks before we needed to file papers to make this real, and spend the money (out of my pocket, btw) to make this thing go, did anyone say "hmm... I don't really like the name..."
It's like being engaged to someone, setting up the wedding, walking down the isle, and the groom going "you know... I really wanted a blond, not a brunette. Can we dye your hair? What do you all think? Shouldn't I be able to marry a blonde?!" Now is not the time.... The time was before, or well after.