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Posts: 207 | Thanked: 552 times | Joined on Jul 2011
#397
Originally Posted by thedead1440 View Post
After all, I think the Asha series gives around 10% margin just like what Elop expects from WP series phones whereas Symbian and N9 gave him 20-30% margins...So with same margin it would be more difficult to get the real Lumia sales figures...
In Q2 2012 NOKIA's gross margins were:

Smart Devices 1.7% (yes, one point seven!)
Mobile Phones 24.1%

Source (scroll down to about half way).

You are right in essence though, getting the Ashas bumped up to smartphone status would help Elop disguise the disastrous mess he's making of NOKIA's smartphone division.



Originally Posted by volt
But in the olden days, S60 would show up in the "Nokia smart phones" stats, and the S40 phones wouldn't. So changing this "mid race" is just boosting the smart phone numbers to look more competitive, and makes comparison of numbers before and after this shift more or less meaningless.
But it's IDC's decision not NOKIA's. As I understand it there is no standard definition of what makes a phone a smartphone, IDC have their own in-house definition, Gartner have their own in-house definition, etc...

Presumably something added/altered in the latest range of Ashas has made them fit the IDC criteria.