The new Ashas are not going to be £30, they are going to be around £65 before taxes, that makes them at least £80 in the UK. My daughter just bought a new Galaxy Europa for £40 from 3 and she paid them another £15 to get an unlock code. I think you'll actually find budget smartphones are a significant percentage of sales in the west, according to Kantar Worldpanel most growth in European sales of WPx devices is down to the NOKIA 610 not the higher end devices. When I Iook around my friends, family and work colleagues the ones that aren't really interested in smartphones have devices such as the Galaxy Europa, Galaxy Ace, Desire C, etc...