Not sure what incarnate means exactly but from my point of view its always buissniss first from both jolla and tizen(samsung) as the other OS companies. As an example both apple but even more Google, have a great communities far bigger than anything else.

So far i haven't seen anything between jolla and the community that is different from Samsung or Google. (exception is the announcment of the announcment date). Samsung has after all given away lots of free dev devices to community.