No, they did not have a 'flat percentage of sales', they had 36% growth year on year, they had a respectable gross margin and their smart devices division was making healthy profits. Obsessing over market share when you have very healthy growth and a rapidly expanding market is vanity and vanity makes fools of us all. iOS' market share is now declining against Android, I don't hear many people talking of how badly Apple are doing and how they need to abandon iOS and start again from scratch.