Thread: Nokia Dumping Lumia 800's
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gerbick
2012-10-21 , 04:24
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#69
Originally Posted by switch-hitter View Post
That's not right either, first off do you have all the market covered, secondly do you want to have all the market covered?
Huh? Either you have the ability to fulfill the demand of a growing market are you cannot. The factors around that ability boils down to pure sales. Either you have the sales or you do not. And within a growing market, you're to have growth.

It didn't happen for Nokia. It happened for Apple (newcomer) and Android (newcomer). It didn't also happen for BlackBerry (established player).

If most of the growth was in high glamour devices then NOKIA could not benefit from that growth as they had not produced such a device, just ugly, under-powered but functional ones.
Have to ask if you mean high glamour means iPhone or Vertu.

The N8 was the first attractive smartphone NOKIA had produced in a long while but that was scuppered within weeks of being released by the 'burning platforms' fiasco.
The N8 depended upon the camera and not much else during a time where more was expected. Same for the 808.

If most of the growth was amongst extremely cheap low margin devices you might well make a concious decision not to compete but instead to cherry pick the market segments with more attractive returns, no point in being a busy fool.
Nokia was in all of those markets quite comfortably for ages. They were rendered old hat by the encroachment of Android and Apple into the lower end of that spectrum in most Euro markets due to pricing deals and perceived functionality at a lower price. In the North American markets, Nokia has been relegated to cheap flip phones or expensive gifts that you had to buy blindly online or travel 1000's of miles to pick one up.

The fact is NOKIA had growing sales and decent margins, now they have neither.
Growing sales, that had either peaked, or were going to plateau. We'll never know now. But you are right about now... they have neither.