Its mostly HTCs fault:
- their processors have been consecutively weaker than Samsung's
- their phones have been consecutively thinner and lower quality
- their software's been one of the bloatiest
- their updates has been as slow as the other OEMs
- their bootloader's been locked and root difficult
- they been OEM btches (moar unwanted hardware/software)
- they produced new flagships too soon, alienated their previous customercustomer
- they failed to differentiate (the ONE series kinda flopped)
- Beats is a gimmick and the public knew it

HTC has been ambitious yet incompetent, an example of bad business model