Its mostly HTCs fault: - their processors have been consecutively weaker than Samsung's - their phones have been consecutively thinner and lower quality - their software's been one of the bloatiest - their updates has been as slow as the other OEMs - their bootloader's been locked and root difficult - they been OEM btches (moar unwanted hardware/software) - they produced new flagships too soon, alienated their previous customercustomer - they failed to differentiate (the ONE series kinda flopped) - Beats is a gimmick and the public knew it HTC has been ambitious yet incompetent, an example of bad business model