On one side of the street, hundreds of geeks who want ubiquitous computing but find 50€ a month too much money. On the other side, hundred of millions of people who are not prepared to pay a cent for it, yet already pay 100€ a month for their phone bill. Do you understand? It is about people, not technology. And no, no amount of technology will ever change that. Ever. Socially speaking, people still do the same things that they have been doing in stone age: talking with their friends, and trying to gain status. Technology never changed that, and it won't today.