I'm confident it's not a format issue, as I used the demonstration images + videos from the wiki page. initially I photo-shopped the numbers 1, 2, and 3 on the respective images to see how they worked together, but the only one I saw was screen number two?

What I see when booting:
Led + Nokia boot image
Led off
Screen goes black
Then image two
Then boot video
Then black
Then swirling loading icon

And that's all.. Folks