Yeah I hope "premium" doesn't = solid BQ & weird trimmings like diamonds & rubies etc, but crap SoC/screen etc, I hope they're not planning to build a Vertu-like phone O_o
I don't mind if they collaborate with Vertu for 1 or 2 phones (Vanjoki's a fan apparently), just don't make it their first flagship phone. I doubt they'll go that direction, thankfully.