They are having a fire sale because WP7 is so undesirable and has sold in such minimal quantities that they are now stuck with inventory that is worth less than it cost them to build. It has nothing to do with penetrating the market, it's about trying to turn redundant stock back into cash even if they have to take a hit doing it. Of course this was an entirely predictable scenario, no manufacturer has made a successful WP7 device. Not even Samsung could do it. I hope for NOKIA's sake WP8 is considerably better than it's predecessor, NOKIA can't continue to struggle along with an incompetent software partner like this. I still have yet to see any WPx device in the wild!