But now they have an official homepage which is covered with random Twitter postings. Gee - why not include some baby pictures too, and maybe some cute cat videos?
Secondly, their Slush video presentations were very amateurish. I'm not talking just about the one that showed the back of a guy's head most of the time. They were all technically bad (text difficult to read), and obviously inadequately rehearsed. The only one that had even a little actual information in it was the SDK presentation, but the first speaker could not get his laptop display projected (of course, it's sad they were making their video by recording a projected image in the first place). This event was supposed to be Jolla's big coming out event, and they didn't even bother running through the talks beforehand, to check that everyone's AV aids would work.
Third, as far as I can tell, they still have not released an SDK.
The jolla.com site has no technical information of any kind. The Sailfish site has the helpful instruction that "Building Qt-Creator is not easy; getting Designer built too can be hard. ". The Sailfish site suggests that one enquire on IRC channels to get help building an SDK.
Why can't these guys, after MONTHS of working on it, just make a virtual machine that we can download for a development environment? I've done that myself for other SDKs. It is not hard. It's starting to look like this is yet another distro that has no interest in outside developers.