Well they said this can be run on any Android device. The OS can use the same kernel as Android. To my knowledge Jolla/Meego/Maemo/Moblix can't do that. This is far more useful than other linux oses because it takes advantage of what is already there. Drivers won't be an issue the way they are with other oses. It is still true linux so native linux applications can be run on it. Even if manufacturers won't adopt this it is possible for it to become popular with the modding and flashing crowd.