You can still like and use the Ubuntu distribution without using (or liking) Unity. I use Linux Mint, but I still consider it a Ubuntu installation. I customize my install a lot, and I could just as easily use Ubuntu as a base instead of Mint. I would not use Mint if it wasn't Ubuntu based. I love launchpad.net and love the big Ubuntu userbase and forums.

So while I currently don't use Unity, I do think it (mostly) has improved a lot in the past year or two.

I never liked the original Gnome 2 interface Ubuntu used to have before Unity, and think Unity is an improvement over the plain gnome2 interface.
I currently mostly use Cinnamon on Mint or I use OSX, and I like stuff like the global menu and a dock. Unity has a lot of stuff I currently also use and like, I just think that there are better solutions available.