The members of TMO, of all people, know the efficiency of MeeGo. We know how it will scale with better hardware and how it screams on lower end hardware. MeeGo, which Jolla has built their new UI on top of, is a very capable little beast that the *nix lovers and developers can latch onto easily. It's a rather standard affair to develop for and that means the price admission to develop for it is much lower and porting to it has many ways - C++, Qt, Python, etc. - to port to it. Skeptical is okay. I'm personally very skeptical about Jolla. But at the same time, I'm also very happy they're there in a sector that was quickly dwindling to iOS and Android. Jolla, BB10, Firefox OS... dude, those are the OS's that might never make a huge dent into the current iOS and Android steamroller, but they are there. I hope they do well. And it's gonna take communities like this, full of developers that just don't think within the box, to make some inroads into the aforementioned competition.