+1 million.

The top priority of the BB10 gameplan seems to be to secure the business phone market segment. And while the improvements in terms of hardware, media, gaming, UI, etc. are welcome to some mass market consumer types, the idea that a first generation BB10 is going to steal marketshare from iDrones or Android types who have a very high repurchase loyalty rate is fantasy, if you only take the consumer side of the picture into account. But people increasingly have multiple phones, and one of those is a business phone (the other is a mistress phone).

So, regarding mature smartphone markets, the BB10 smartphone installed base could grow due to its popularity as a business phone, either as an additional specialty phone or as a two-in-one device. In developing markets, being a true business+personal phone that has fewer compromises with the modern smartphone experience offered by competitors may be enough to win some sales. Overall, I think these steps were taken to decrease the rate of defections to iOS and Android due to increasing popularity of BYOD policies.

I think BB has a FAR better chance at 5% to 10% share than does WP8, which will hopefully drive the innovation that Kangal and so many of us want.