The XPhone is hilarious! That's the type of new-player phone that has enough killer apps and features to move to the number 1 mass-market phone position!

If a phone can't produce enough killer features/apps, it's playing for a niche position. If it can't manage anything, it'll be eliminated from the competition by the marketplace.

I think BB10 is solid niche material (business phones/hyperconnectivity), with a chance for long term general consumer growth.