I don't think they're late with anything... Jolla announced their Sailfish SDK by Q1 2013 and a device before summer 2013. That's all and we're still in time - everything else was brought of by others.

I would even say, that they're being very different to Nokia. While Nokia often announced many things which afterwards got cancelled or weren't published for months, Jolla is more careful with that.
We probably shouldn't compare Canonical/Ubuntu Foundation with Jolla and we'll certainly see a proper jolla.com website once they have more to show/tell.

Just see what happened with their statement that Sailfish can run on N9/N950...many started to think that there will be some kind of update by Jolla for those Nokia phones (I heard many creative requests about that...).