Fark, fracking power outage! Had a detailed post... Short response:

I have to disagree... IMO it'd be foolhardy to be allocating anything more than small resources (which they've been doing) towards a slick/complete sol'n.*
AFTER their device is out (& after they've analysed sales for approx. 6mth), IF sales are looking respectable, THEN they could possibly increase resources much more towards that.
They must focus on getting it out, ideally by no later than Oct, putting a large amt of resources towards a full N9/950 port would hinder that, in a extremely tight/competitive market.

*nvm the fact that there's some real roadblocks that will prevent much of it anyway.