Any first generation OS is going to have an uphill battle on its hands, Sailfish included. Can it be done? Hmmmmm . . .

The Asian markets' Android focus may not be a problem, if Sailfish can straight up run ALL Android apps as Jolla claims. Then, those customers would not lose any investments they've made in Android apps by switching.

The real problem is longevity risk. If you buy into a smaller company today, like BB or Jolla, you face the risk that they will not be in a position to adequately support your device as long as you want it supported--kind of like Nokia's support of the N9 or N900.

Listen, the Emblaze Mobile UI is alllll that. I loved it, too, and hope it finds a way to market. They describe a cautionary tale. They didn't attempt market entry. I'm glad Jolla is at least trying, but Sailfish can't get here soon enough.