I would say that most successful CEOs that are hard line are thought of this way. I think that he is less of an arse, and more of a bottom line driven captain.

I don't like some of the ways apple squeezes money out of people, and I guess that is part of the reason I avoid buying apple products when I can. No ipone, or ipod here. (though, ironically I am considering buying the 'Air') to replace my aging mm20.

-ezra